JOUR 354 Notes 8/26

The Lead

• Direct- answers who, what, when, where
• Delayed
• Combination

How does the media cover news differently?

• print- to be read
• broadcast- to be heard
• web- a rapid read with options for more details

Accuracy

• chief goal of a journalist
• achieved through verification and double checking

Attribution

• to person -- said
• to source -- according to
• types -- primary (people you talk to, experts in the field) and secondary
• trust but verify sources
• anonymous -- does your story need it
• reporter is still responsible

Verification

• simple check of phonebook, dictionary, encyclopedia
• check other sources

Complete- answer all the questions
Fairness- are the facts right and fair
Washington Post desk book of style says no story is fair if it omits facts, has irrelevant information , or misleads readers

Rule Breakers...when its okay to not follow a form

DIGI175 Notes 8/26

Post Production Workflow

• Acquire (gathering the material...filming)
• Organize
• Review and Select
• Assemble
• Rough Cut
• Final Cut (add sound sweetening, etc)
• Producer/Client Approval (view the story for final approval to air)
• Delivery/ Distribution

Non-Linear Editing...you can mix up your shot at anytime
Linear Editing...you have to edit chronologically

Acquire the footage- gather together all the sources you will use to complete the edit

• video footage, skills audio etc.
• import, capture or "digitize" all the materials on a storage drive

Organize

• Labeling, grouping and sorting all the sources you have
• "tame the chaos into order and craft the order into a video story"

Review and Select

• Watch and listen to all of the footage
• note the best elements for the program/story (if you can't find it, it's as though it doesn't exist...so label and organize!)

Assemble

Rough Cut

• Tweak the assembled edit until you create a flow
• Trim away the "fat"
• ask "does this tell the best story"?

Final Cut

• in this version, the pacing is tight

sometimes you can get too close to a project and lose your objectivity

review points

• there are basic and widely accepted rules of visual grammar that govern the edit process
• the grammar of the edit has evolved over 100 years of filmmaking, but the basics have remained largely unchanged
• many factors are involved in how a video project is edited and the editor does not always hav control over many of these factors

cut, dissolve, wipe, fade--*** four basic transition ***

Review Points
there are specific rules of visual grammar that govern the process
the grammar of the edit has evolved over 100 years of filmmaking
many factors involve in video editing and the editor doesn't always have control over all the factors.

ARTS 222 Notes 8/25/14

History of Graphic Design

Brief overview of Graphic Design

Lascaux Cave Paintings (France, designed to tell a story and communicate with ppl)
Mid 1400s   Johannes Gutenberg created the moveable type press, facilitated distribution of printed materials to the masses

william addison dwiggins...coined the term graphic design in 1922
wrote influential essays on design

1984...apple invented the mac (Macintosh)...advanced the era of computer based graphic design

A good designer is:

• a good communicator
• visual problem solvers - address the problem and solve it in a visual way... create a visual representation
• keeps audience in mind at all times

Influential names in graphic design:

Saul Bass (1950's)
Chip Kidd (modern)
Jessica His
Pentagram

What is Typography?

The art or craft of arranging, setting, and designing type
Historical Aspects of Type- started with Wood Type in East Asia, then metal type (Gutenberg's press)
Adobe InDesign allows for faster type arrangement and usage (no longer setting individual letterforms)

Typeface vs. Font.... font is a computer file, the carrier or file for what is inside of it (the typeface)
the typeface is the designed portion....people who design fonts are typeface designers

the anatomy of a typeface:

cap height (the size of the capital letter)
x-height (height of the x)
baseline (the measurement...where all the letters rest, a ground for the typeography)
descender - anything that dips below the baseline (like a y)
ascender....goes above the cap height
terminal...a decorative element (like the top of the a or the bottom of a y
bowl  (the round part of the d, b, etc.)

Type Classifications:

serif or oldstyle
characterized by "finishing strokes"...now called serifs
ex. garriff...finishing strokes purposely laed your eye through the text

sans-serif
no finishing strokes, modern looking
sans meaning "without"

slab-serif or block
characterized by thick, block-like serifs, more masculine looking

Thusday, August 21, 2014

Does the editing of your favourite tv show help tell the story?
5 page paper
editing can either add or distract from the story
wikipedia is not a source but it is a link to other sources
research paper is due tuesday, september 16
5 sources

Class Notes
Thursday, August 21

What is editing?
to entertain, inform, inspire, educate, etc.
editing began with the roots of film history

Where is all Began:

• Emulsion film and the one minute clip
• Lumiere Brothers (1890's) (people walking off train)
• Melies
• Edwin Porter (the great train robbery)- edits were cut using a splicing machine
• DW Griffith
• Eisenstein
• Kulechov (faces and emotions....face of woman, bowl of soup, same face, child, same face, dead body....creates emotion even though woman's face did not change)
• Alfred Hitchcock (man smile at woman and child, man smile at girl in bikini...kulechov affect)

four basic transitions in editing:
cut- an instantaneous move from one shot to another
dissolve- 2 images overlap
wipe- one image is pushed away by the other image
fade- from black to black*** ( cannot fade from camera to camera...that would be a dissolve (or cut))

("somebody got a toaster"...too many crazy transitions..distracts..phrase refers to one of the original editing programs)