Public Relations
- Practice of convey messages to the public through the media on behalf of a client, with the intention of changing the public's actions by influencing their options.
- Internal or external
- Key: be proactive rather than reactive
[working on behalf of a client]
Press release [our final project for the semester]
- Also called a news release
- Who is the audience for the press release? key: press! news media.
[apple.com is a good PR website]
Press releases look just like a news article, structure, pyramid. It is just written for a different audience!
PR uses earned media. - almost a third party endorsement of the information
Consumers are leery towards advertisements, but trust news stories.
Press Release
- a press release is a pseudo-news story, written in third person, that seeks to demonstrate to a member of the media the newsworthiness of a particular person, event, service or product
- taken from publicityinsider.com
- info written in form of story that an organization wishes to make public through the news media
Press release composition
- Headline: sales pitch for story
- Subhead
- Lead: important info makes up the lead; inverted pyramid
- Body
- Boilerplate - standerd info used at bottom of every press release
Page 272: HW Department Head Leaves, write 275 words, write boilerplate, post to blogger,
- attend one workshop for Michelle Wright, sign in-come see me [only 50 minutes] counts for Thursday attendance
No comments:
Post a Comment